Funding news

If you are not embarrassed by the first version of your product, you’ve launched too late.
Reid Hoffman (Linkedin founder)


BluAtomVR is planning to raise about $1 Million to $2 Million from investors in 2017

posted May 12, 2017, 11:51 AM by David Khorram   [ updated May 12, 2017, 12:02 PM ]

is planning to raise about $1 Million to $2 Million from investors this year, people familiar with the matter said, in what would be the emerging VR , Gaming market this would be an special opportunity. 

The Irvine, CA based company, expects to receive the above funding from US, Asia or  Latin America. 

BluAtom has developed the next generation Body Motion Vest accessory for VR / AR / MR gaming, arcades and enterprise training applications, featuring an immersive wireless motion tracking platform. The BluAtom system, which comes equipped with a haptic vest and gun controller, can both detect and enhance the user's movements, for a more immersive and engaging VR user experience. It effectively turns any player’s body into a game controller and can be used with VR and non VR games. The BluAtom System is Plug and Play, no special device driver is required.

The Wireless enabled system allows for complete freedom of player’s movement, BluAtom’s motion wireless body motion tracking vest and hand-tracking gun controller create a much richer interaction than any of the VR gaming accessories currently available.
The lightweight vest is designed with both form and function in mind, boasting a sleek aesthetic made from lightweight, breathable materials.

BluAtomVR video:
BluAtomVR | Gaming Vest and Gun for VR and non VR Shooters"

YouTube Video

BluAtomVR wireless VR Vest and VR Gun that use Body Motion-Tracking:

YouTube Video

BluAtom Wireless Motion Vest | Fun in Minecraft and Minecraft VR

BluAtom Wireless Motion Vest | Fun in Minecraft and Minecraft VR from BluAtomVR on Vimeo.

The Minecraft BluAtom Motion Vest will be our first big push to market — the BluAtom Motion Vest provides a unique and intuitive way to move inside Minecraft and Minecraft VR and action shooter games like Call of Duty. As of Feb 2017, there are over 121 million Minecraft players. Another 50M to 70M gamers play PC shooter action games. The BluAtom Motion Vest can play both VR and non VR games, which gives us a bigger gaming market.

Phone:949-442-6666 (Work)
Address: 32A Mauchly Irvine, CA  92618

One of the best project under SEC Equity Crowdfunding With JOBS Act Title IV

posted May 12, 2017, 7:59 AM by David Khorram   [ updated May 12, 2017, 8:29 AM ]

The SEC moved on rulings that allow everyday citizens (non-accredited investors) to participate in equity crowdfunding and investment in private startups, small businesses and entrepreneurial ventures

The long awaited promise of democratizing investment in startups & small businesses in the U.S. through equity crowdfunding laws is fulfilled now. These new rulings come under Title IV of the JOBS Act is done through Regulation A+ investment offerings.

 Regulation A+  allows non-accredited investors access to asset classes under Title IV of the Jump start  your Business Startups (JOBS) Act for the very first time. The changing investing behavior is also driving growth in the alternative finance industry.

According to the Democratising Finance Report, the demographics of alternative finance users are changing. Millennials are 10x more likely to utilize peer-to-peer lending compared to boomers, with at least 14 percent of millennials already utilizing alternative non-bank financing.

One of the best example of this is type of offering is  Insta Slim, Inc. Slimming shapewear made just for men

About Insta slim:

Body shaping solutions for women is a billion dollar industry.
Since 2010, Insta Slim has successfully introduced and tapped into this concept just for men and built a lifestyle body shaping solution brand. Insta Slim has become the premier brand and household name in the category. It has helped millions of men globally find their must-have perfect fit, support, and performance, to look and feel their best, and increase their confidence in themselves.
With our 38 years of very successful experience in the garment business, we designed and manufactured Insta Slim—the revolutionary, original, proven, compression-slimming shirts and apparel just for men.
A key element to Insta Slim's success is our exclusive fabric that targets key areas of the body to provide ultimate compression. Men can now look firm, slim, trim, toned, taller, and in shape, looking and feeling years younger, all day every day.
Insta Slim’s slim zones help flatten the stomach, firm and tone the chest, eliminate love handles, improve posture, provide back support, and make you look up to five inches slimmer INSTANTLY. In addition, our fabric is anti-odor, anti-bacterial, SPF-Rated and moisture control.
Insta Slim is a family-owned business, and we are proud to say that all of our products are Made in the USA, ensuring the best quality and to keep manufacturing jobs in our local community of Southern California.

About the opportunity ( posting under  Rule 506(c) ) :

Be a Part of the Brand That Reshaped the Power of the Men’s Undershirt

Phone:949-442-6666 (Work)
Address: 32A Mauchly Irvine, CA  92618

Share your idea , learn and build your team

posted May 11, 2017, 9:06 AM by David Khorram

Share Your Idea, Why to share your Idea? CrowdFunding is sharing your idea with the crowd!

Your startup supernova. How, who, when and what to do to start your idea, business and startup

posted Mar 11, 2017, 11:48 PM by David Khorram   [ updated Mar 11, 2017, 11:59 PM ]


What, how, When, Who, Why, Where, & How Much to start your idea, business, and startup


  1. The best startup development is based on not "develop and validate," but rather "validate and develop." through MVP style development & strategy.

  2. A startup should be born in bootstrap mode, so its founders will further enhance startup experience, growth, and investment.  

  3. Startups do not need the investment to validate their business model.  

  4. Entrepreneurs should have passion & deep desire in solving a problem and realize that they are the best to provide the solution.  

  5. Investments are great, but before getting stuck in the "develop product - pitch - receive investment - and - be diluted" cycle.

  6. What makes an entrepreneur successful is their ability to continually validate, test business ideas and models and constantly adapt the model to the market.

  7. You can start up your idea within a week or two.

  8. We are here to assist you.

    1. We can help you with the process with a one-time payment $350.00  which provide you with three mobile responsive websites &  three “how to “ videos.

Now that we are over with introduction & “ask”, let's go directly with the steps.


  1. Document your idea, the best you can. Date & record it.

  2. Choose a business or brand name & but a domain. (We can assist you on this)

  3. Contact us, get NDA signed. Complete your Business model.

  4. We can help you if you want to start patenting the idea  & or trademark the name.

  5. Research the idea & find out  competition & or similar product & if  people are paying for it & how much

  6. Create your business model:

    1. This is a one-page document. Here you get what you need to start the process.

      1. Video:

      2. eBook:

      3. Sample:

      4. From to fill out:

    2. We will challenge your idea and business model, figuring out what is the best approach to your product. This may require starting over from scratch, so don't be afraid: it's all part of the process.

  7. Change to your plan.

    1. It is normal if you change & update your business model over & over again through the life of your business.

    2. About changes:

      1. Remember we are in the age of acceleration, then we have to reinvent ourselves, our plans & ideas every 4 to 5 years.

      2. What is the “age of acceleration” ? You can watch this: or read  Thomas Friedman’s book, Thank You for Being Late: An Optimist's Guide. How to be a life long learner.

  8. Through this process you want & experience two things;

  1. You want resilience; you want to be able to take a blow because you get disruptive events

  2. You want propulsion; you want to be able to move ahead you do not want to be curled up in a ball.

  1. Build an MVP: We help you to build your virtual MVP in one to two weeks & test your business model hypothesis.

    1. The minimum viable product (MVP) is a product with just enough features to gather validated learning about the product and its continued development.

What is the startup

A startup is a human institution designed to deliver a new product or service under extreme conditions of uncertainty.

A startup has 1)high impact potential  2) high levels of innovation and  3) high levels of uncertainty. If there is no innovation, it is not a startup. Startup turns to be business when start derives a wage for its founder(s).

Who are startup founders

Startup founders are entrepreneurs who are willing to live a few years of their life risking,  taking chances, developing, testing & working hard like most people won’t so that they can spend the rest of their life like most people can’t  & make a difference.

How to start

Become a solopreneur and get something to market quickly through an idea, its execution, and hustle.

  1. Idea matters. Idea practicality matters

  2. Planned strategic execution of the idea or business plan. Getting to the market  & finding if people are willing to pay you for your idea.

  3. Hustling, This applying your time, energy and anything you need to do to make money. The dream is free. The hustle is sold separately.

    1. You can't get lucky in the hustle department this is the real work.

      1. Seth Godin sent his manuscript for his book nine hundred times and got rejected before his break through.

      2. Abraham Lincoln said: Things may come to those who wait … but only the things left by those who hustle

    2. Hustle early stages really what you have to do because you don't have money, but you got the time and energy, and that's what you have to use to get your customers.

When to start

  1. Start hustling within the 2nd week after you start.

  2. & after, spend 50% of your time on product and 50% on attracting customers by inbound, outbound, influencer,  affiliate & or growth hacking marketing.

  3. Facts :

    1. You Can't sell something People Don't Know About. Then start asking &  get pre-order or build waiting or interested list.

    2. You need to find interest, traction fast;

      1. If you’re starting a company, chances are you can build a product.

        1. Almost every failed startup has a product. What failed startups don’t have are enough customers.

  4. When you get people paying you for your service and then you can look at some of the things that would cost you some money.

  5. Getting off your comfort zone and going out to those people and asking for money is probably not going to come naturally to you but it's something you have to do & if you want to succeed in business.

  6. Timing

    1. Many people are you there product, look, timing, ability to sell,  building a team and influence will determine whether or not a company will survive.

      1. Watch: The single biggest reason why startups succeed | Bill Gross -

      2. Watch: Zero To One" by Peter Thiel - VIDEO BOOK SUMMARY

    2. You want to start with a definite end date to drive you forward.

  7. Now

    1. A good reason to start now is,  you work more efficiently when you're close to a deadline. We all know this when you're ready to go on vacation


  1. In a startup no facts exist inside the building, only opinions

  2. You can get real data only from real people & your business.

  3. You have to have product market feet.


  1. People

  1. People might be telling you it's a good idea, but that's probably not true people don't know what they want until you show them and then they're forced to open their wallets

    1. Crowd Pre-selling

      1. CrowdFunding

    2. Pre-selling doesn't work in some cases but for sure can save times as a failure accelerator which can help learning & improving the product for the next round.

Our strategy & method assisting you

  1. We build you three (3) custom made mobile responsive websites;

    1. Crowd building website

    2. Nearest & dearest fundraising website

    3. Landing pages CrowdFunding website

  2. We provide you with:

    1. Three(3)  e-learning  videos to help you  to  start & get out.

    2. Business operations infrastructure to guarantee scalability

    3. Marketing & promotions.

  3. You get:

    1. Reports & analytic portals to measure success.

    2. Customized editable crowdfunding website to launch your idea

  4. We also provide you with mentors & resources assisting you with;

    1. Set target & husel

    2. Solve problem as they come.

    3. Find & build momentum & build your network.

    4. Launch your campaign

    5. Go to market & fulfillment

  5. Finally, we will fine tune the product and define the next steps together: getting an investment, growing organically, sell it to other business, merge it...the possibilities are endless and vary according to each startup context.


posted Feb 25, 2017, 1:09 PM by David Khorram   [ updated Feb 25, 2017, 3:31 PM ]


Read the following list and start implementing it. If you have a question just call us ( 949-442-6666) or contact us @

Find your passion

    1. Start With the Right Perspective. 
    2. Get Out Your Metal Detector. 
    3. Look for the Umbrella. ( Plan A, Plan B...etc.) 
    4. Discern Between a Hobby and a Profitable Passion.  MVP and raise fund within a week of finalizing your Idea. Use Original Investors educations and tools
    5. Expect the Mutiny.
    6. Find the Limits of Your Bravery.

Become a subject matter expert by deep diving

    1. This is through a combination of education, experience, and marketing. To start;
    2. Find your key phrases or your keywords ( Your startup and idea DNA)
      1. Install "Google Analytics" and generate your key phrases or your keywords
    3. Using your key phrases or your keywords set Google News Alert. Using "Google Alerts." 
    4. Read  five new articles every day
    5. Read the email alerts every day. 
    6. Keep a diary or records using "Google Keep."
    7. Keep track of the authors and Journalist using "Google Spreadsheet"  & records their email addresses; social media handles or phone numbers.
    8. Do keyword searches (i.e., re-targeting) on sites like YouTube and SlideShare, to see videos and presentations, to better understand the space and technology.
    9. Research the competition- find out similarities and differences in the major competitors.
    10. Set up Google alerts on the keywords and companies, to stay abreast of any updates & changes.
    11. Find out who the thought leaders are in the space, and follow them on blogs, Twitter, Facebook, and Google+

Live in the future

    1. Remove unneeded possessions.
    2. Smile at any relevant opportunity
    3. Fully appreciate the moments of today. Power if now!
    4. Forgive past hurts to get healed.
    5. Forget the past to let go.
    6. Love your what you do
    7. Dream about the future, but work hard today.
    8. Don't dwell on past accomplishments.
    9. Stop worrying. Worrying does not and can help your past of future; it just spoils the present.

See what is missing in the world

    1. Find a problem worth solving:
      1. Personal challenges can represent real market opportunities
      2. Minor frustrations can lead to big ideas
      3. Look inward
      4. a Mission You Care About
      5. Refining the Problem 
      6. Imagine the world where the problem has already been solved. Document the solution.
      7. Don’t be discouraged if the solution seems impossible.

Write it down and build a business model 

    1. Use lean canvas model. If you have a question just call us ( 949-442-6666) or contact us @

    Make a prototype

      1. Read this blog. " What can I do with my idea & create tangible and intangible assets."
      2. You can virtually build any prototype within a week.

    Build your network, Crowd & support community

      1. Start here:
      2. Get a copy or Original Investors video training and your digital profile 
        1. Click here: Get bundle 4 
      3. Check relevant local meetup, local events and get up and meet people. Just say high and share your profile ( step 7.1) 
      4. Beef up your social media. Create your social assets
        1. Reach out to readers and networks that make sense
        2. Use an app to streamline the process
        3. Share and re-share original content
        4. Spend time responding, rather than just posting
        5. Leverage mobility to very your message
        6. Meld online social with real world social
        7. Show the prototype to 100 people.
      5. Make your network to be your friend
      6. Make your friends be your flag wavers 
      7. Leverage on your Friends and follower network


      1. A systematic process for iterating your MVP product or service  from Plan A to a plan that works

    Find a co-founder and/or Co-investor(s)

      1. Use Original investors educations and tools
      2. Ask

    Register your business

      1. Register your brand & domain
      2. Request the business name
      3. Set up a corporation
      4. Patent the idea and innovation

    Contact us


    Have Question? Call us we are here to help!
    (CrowdFunding division @ 949-221-9461 option #4)
    Learn, Network, Ask, Raise Fund & build your dream


    What can I do with my idea & create tangible and intangible assets

    posted Feb 19, 2017, 10:37 AM by David Khorram   [ updated Feb 19, 2017, 5:45 PM ]

    If you are not embarrassed by the first version of your product, you’ve launched too late.
    Reid Hoffman (Linkedin founder)


    Your idea, the Aha moment, what is next

    You took a shower and the light bulb above your head start glowing so bright that you could not wait to finish it. Entrepreneurship is a seizure. You need to careful.

    First, you need to know if you are a technician or an entrepreneur. The road ahead is bumpy and uncertain however is rewarding. Which one are you:

    1. True entrepreneurs make the transition or change from working for a company or someone else to working on their own much differently.
    2. Entrepreneurs invent the process, step two step ahead of competitions and build new businesses that work without them. 
    3. Entrepreneurs make the process easy and scaleable. Sharing knowledge and delegation with control is their true power.
    4. Technicians build or create businesses that work because of them. The knowledge is their power and how close they keep it is their control.
    5. The entrepreneurs escape from "comfort zone, ” and the technician becomes a slave to it. 
    6. In the entrepreneur’s case, the business works. In the technician’s case, the technician works. 
    7. Entrepreneurs live a few years of their life like most people won’t, so that you can spend the rest of their life like most people can’t.

    Time is the most valuable asset in your life which can not be replaced or bought for any price. You should know from the start most of the 500,000 new businesses that are started every month in the U.S.A. will fail.
    According to a recent study done by the Kauffman Foundation, 81% of all businesses in the US employ no people besides the owner. They’re sole proprietorships. True entrepreneurs are never sole proprietors.

    What should you do with your ideas?

    Before you start telling your idea to anyone, you need to research it. "Google patent search" is a good place to start.

    You have two ways to go;
    1. Produce and market your invention yourself or;
    2. License it to another company

    The process

    Step 1: Document It and contact us

    1. Having an "idea" in your head is worthless, you need to have proof of when you came up with the invention ideas. Get a notebook and start documenting and dating it. 
    2. Document, draw, calculate and document more 

    Step 2: Research It. 

    1. You will need to research your idea from a legal and business standpoint.
    2. Read through Google search Bodleian and operands, Get good at it. Search and get few results for your search rather than thousands

    Step 3: Do not be disappointed 

    1. You will find many documented ideas the same or close to yours. Your job is to improve and solve the problems that they could not or did not.
    2. Size of your competitions from the past or at the present;
      1. About 108 billion people have been born on earth; presently there are 7 billion people on this earth. Even one-fiftieth of those living people are somewhat “business smart.” Then let’s say, for the sake of discussion, that one-tenth of those business-savvy folks have access to at least some money (either personally or through their employer).
    3. None of these were new ideas or even implementations;
      1. AirB&B and Uber ideas and services were and are in 1st page of Craigslist 
      2. Oracle wasn’t the first relational database.
      3. Facebook wasn’t the first social media site. 
      4. Disney wasn’t the first amusement-park company. 
      5. iTunes the first source of MP3 music. 
      6. Sam Adams the first craft beer.
      7. Foursquare the first location-based mobile couponing service.
      8. Prius the first fuel-efficient car.  

    Step 4: Make a Prototype.

    There are many choices when it come to prototyping 
    1. Virtual model
    2. Website model
    3. Working Model
    4. Representational (non-working) 
    5. Model Miniature  / Scale Model 
    6. Factory Sample 
    7. Video or photo demonstration 
    8. Faux Prototype
    9. Architectural Animation
    10. Concept Art 
    11. Demo 
    12. Evolutionary Prototype
    13. Form Study
    14. Functional Prototype
    15. Horizontal Prototype
    16. Low Fidelity
    17. Minimum Viable Product
    18. Mockup 
    19. Paper Prototype 
    20. Proof Of Concept 
    21. Proof Of Principle 
    22. Rapid Prototyping
    23. Scale Model
    24. Simulations 
    25. Sports Prototype
    26. Static Prototype 
    27. Storyboard 
    28. Throwaway Prototype
    29. Vertical Prototype
    30. Wireframes

    Step 5: File a Patent

    1. Filing a Patent Without an Attorney.
      1. Make sure your invention qualifies for a patent, and
      2. Be able to describe all aspects of your invention.
    2. Steps to Filing a Patent Application.
      1. Keep a Careful Record of Your Invention.
      2. Make Sure Your Invention Qualifies for Patent Protection.
      3. Assess the Commercial Potential of Your Invention
        1. Applying for a patent is a business decision. Even without a patent attorney or the use of professionally prepared patent drawings, it costs approximately $1,500 in fees to file and obtain a patent from the USPTO. 
      4. Do a Thorough Patent Search.
      5. Prepare and File an Application With the USPTO.
    3. Provisional patent application (PPA): A PPA is not an actual application for the patent itself. Filing a PPA simply allows you to claim pending patent status for the invention and involves only a small fraction of the work and cost of a regular patent application.
      1. All that is required to file a PPA is a fee ($65 for micro-entities, $130 for small entities and $260 for large companies), a detailed description of the invention, telling how to make and use it, and an informal drawing. Then, you must file an RPA within a year of filing the PPA. If you don't, you can no longer claim the PPA filing date.

    Step 6: Market Your Invention

    1. Marketing your idea as important or ven more important as the idea nd its innovation. Why? You could have the best mousetrap in the world but no one knows about
    2. Your concept and idea validation or so call product or service "market fit" is based on what would be it public traction and commercial value. 
    3. You can Patent your idea, build a fantastic prototype, produce 1X, 10X or 1000X and then find out there is no market for it either due to its usage or pricing.
    4. Pre-order marketing ( so called CrowdFunding) allows you to vet your idea, improve it and find a market for it.
      1. How to get from zero to two million and then to two billion - Oculus Rift story

    Step 7: Build assets around your idea

    1. Most of the times investors are not willing to reimburse founders for the number of hours they spent to perfecting their idea. It doesn’t matter how much blood, sweat, tears, time and money you’ve put into your idea, 
    2. To investors, past efforts don’t count, only results.
    3. Your startup’s worth is established by the investor’s belief in you and your idea. So make sure you have something of value to offer before you ask for funding. 
    4. Most of the startups and entrepreneurs at the pioneer stage do not have sizable revenue or even no revenue.But they can create virtual assets or so-called Intangible assets 
    5. These will allow investors size the idea validation. For example;
      1. Website conversions and analytics.
      2. User adoptions.
      3. The size of the fund raised in the pre-seed phase that could show proof of concept and community trust.
      4. Domain name
      5. Brand name
      6. Patenet
      7. Formula and algoritem
      8. ....etc.

    7 habits of highly effective people - Book summary

    posted Feb 19, 2017, 4:48 AM by David Khorram   [ updated Feb 19, 2017, 5:48 PM ]

    If you are not embarrassed by the first version of your product, you’ve launched too late.
    Reid Hoffman (Linkedin founder)


    7 habits of highly effective people  by Stephen R. Covey 
    Image result for 7 habits of highly effective people

    Habit 1: Be Proactive
    1) Genetic determinism (you are who you are because of your genes)
    2) Psychic determinism (your childhood and upbringing shaped your personality), and
    3) Environmental determinism (the things around you make you who you are)

    Habit 2: Begin with the End in Mind

    Everything is created twice: first in a mental creation, then as a result becoming a physical creation.
    If you don’t consciously choose to control the mental creation, the vicissitudes of your life are created by default, shaped by random circumstances and other people’s expectations and agendas.

    Habit 3: Put First Things First
    1) Notes and checklists (reducing your cognitive burden in the present).
    2) Calendars and appointment books (looking ahead to better arrange your future time).
    3) Daily planning, by means of goal-setting and prioritization. Most people never get beyond this level.
    4) Categorization of activities and purposeful focus on and/or exclusion of certain ones.

    Habit 3: Put First Things First
    Habit 3 is the second creation – the physical realization of Habits 1 and 2. Habits 1 and 2 are best characterized as “leadership,” which must come first, while Habit 3 is where we begin discussing “management.”

    Habit 4: Think Win/Win
    1) Win/lose (authoritarian or egotistical)
    2) Lose/win (being a pushover)
    3) Lose/lose (when two win/lose people interact)
    4) Win (focused solely on the results you get for yourself)

    1) Clear identification of desired results
    2) Specified parameters within which to achieve those results
    3) Resources to be used to accomplish the results
    4) Accountability by means of specific standards of performance and times for evaluation
    5) Consequences of the results of the evaluation

    Habit 5: Seek First to Understand, Then to Be Understood
    If you want to interact effectively with people and influence them, you must first understand them.
    It may be common sense, but it stands in direct contrast to most people’s modus operandi, which is to be first concerned with being understood.

    1) Ignoring
    2) Pretending to listen
    3) Attentive listening
    4) Empathic listening

    In contrast to empathic listening, we tend to listen from our frame of reference (even if we are listening attentively) and have these “autobiographical responses”:
    1) Evaluate (agree or disagree)
    2) Probe (ask questions from our own frame of reference)
    3) Advise (give counsel based on our own experience)
    4) Interpret (explain people’s actions based on our own motivations)

    Habit 6: Synergize
    Despite being entitled with the business world’s most eminently cringeworthy king of buzzwords, this chapter offers enormous value if you can grasp the principle. Covey is not referring here to the type of “synergy” that occurs when two companies merge and become better together by cutting down on administration costs. He’s not even referring only to the simple act of working together to accomplish more than what you could accomplish on your own.

    Habit 7: Sharpen the Saw
    Remember, these are all intended to be habits, which means they have to be practiced repeatedly. In order to be able to practice these things, you need to take the time to renew yourself.

    1. Mental (reading, visualizing, planning, writing)
    2. Physical (exercise, nutrition, stress management)
    3. Emotional (service, empathy, synergy, intrinsic security)
    4. Spiritual (value clarification & commitment, study & meditation)

    The best Idea and business start up books & learning methods

    posted Feb 19, 2017, 4:06 AM by David Khorram   [ updated Feb 19, 2017, 5:49 PM ]

    If you are not embarrassed by the first version of your product, you’ve launched too late.
    Reid Hoffman (Linkedin founder)

    Following is a list of top 21 books that we believe a  must read for any Entrepreneur or startup.  The original investors' concepts are rooted & built based on these principles

    Image result for learning
    Sharpen the saw (Learning)

    1. Give me six hours to chop down a tree and I will spend the first four sharpening the axe. ( A. Lincoln) 
    2. One of the most important lessons of the scientific method – if you cannot fail, you cannot learn.
    3. Success is not delivering a feature; success is learning how to solve the customer’s problem
    4. Validated Learning:
      1. It is a rigorous method for demonstrating progress when one is embedded in the soil of extreme uncertainty in which startups grow. 
      2. It is more concrete, more accurate, and faster than market forecasting or classical business planning. 

    The Books

    1. 7 Habits of Highly Effective People  Stephen R. Covey
    2. The 7 Day Startup: You Don't Learn Until You Launch by Dan Norris
    3. The Lean Startup How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses By Eric Ries
    4. Go-Givers Sell More Book by Bob Burg and John David Mann
    5. Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days Written by: Jake Knapp , John Zeratsky , Braden Kowitz
    6. From insight to implementation by Andy Polaine 
    7. Big Data: A revolution that transforms how we live, work & thinks by Mayer-Schonberger 
    8. Virus of the Mind by Richard Brodie 
    9. Connected by Nicholas Christakis and James Fowler 
    10. The Power of Habit by Charles Duhigg 
    11. Eating the Big Fish by Adam Morgan 
    12. Storytelling – Branding in practice by Klaus Fog 
    13. The Switch – How to change things when change is hard by Chip & Dan 
    14. Heath A Whole New Mind: Why Right-Brainers Will Rule the Future by Daniel Pink 
    15. The Element – How Finding your passion changes everything by Ken Robinson 
    16. Disciplined Dreaming: A Proven System to Drive Breakthrough Creativity by Josh Linkner 
    17. Bounce – The myth of talent and the power of practice by Matthew Syed 
    18. The Two-Second Advantage by Vivek Ranadive and Kevin Maney 
    19. The Idea Writers by Teressa Iezzi 
    20. Velocity – The seven new laws of a world gone digital by Ahmed & Olander 
    21. Start With Why by Simon Sinek
    22. The End of Jobs: Money, Meaning and Freedom Without the 9-to-5  by Taylor Pearson

    How to get funding at an idea level for entrepreneurs, bootstrappers and freelancers?

    posted Feb 18, 2017, 8:56 AM by David Khorram   [ updated Feb 25, 2017, 5:41 PM ]

    Start Here

    Our product story

    In 2014, after twenty-five (25) years of developing and managing small businesses and five (5) years helping startups to reach their dreams and objectives, we were hunted by finding ways to help entrepreneurs and startup at idation or idea stage. 

    We know there was a 95% chance, they run out of the funds and resources at the valley of death or pioneer gap. 

    Then, the question was, how can we help them at the start and increase their chance of getting them to break even point?

    A problem worth solving!

    1. Problem:  Raising fund for startups, entrepreneurs, bootstrappers and freelancers at idea phase.
      1. We started applying what we preach:
        1. Coming up with a shoestring budget (like my clients) to build the solution. Creating a cost-effective solution.
        2. Build a business model/plan (lean model canvas) to know where we are heading 
        3. Build MVPs (minimum viable product) using Google applications to test the concept and methods.
        4. Presenting and asking questions to get concept validation, crowd thinking, and improvement. (idea validation)
        5. Apply the principal of the marketing, promotion & asking for funds & team building on the same day as they manage development and prototyping. 
      2.  Our assumptions about most startups and entrepreneurs were, they:
        1. Do not have "startup success" and experience in the past.
        2. Have stronger chance to raise fund if they can show experience, readiness, and a clear plan.
        3. Need to learn how to communicate what is in it for the investors. (pre-order goods, shares or Goodwill)
        4. Have automated tools to collect funds
        5. Do not have large group of friends, followers or social assets ( large Facebook, Twitter, Blogger accounts or a web presence)
        6. Need to have mentors and funding apps to pass through the valley of death or pioneer gap.
        7. Are usually shy to "ask".

    The solutions:

    1. Create an easy, step by step e-learning system ( video series - Mobile enable) that assist startups, entrepreneurs, bootstrappers and freelancers through their journey.
    2. Build apps as a method of communicating  startups & entrepreneurs  message and "ask" in variety of stages of their business life;
      1. Learning & support stage ( e-learning & CrowdFundingmentors
      2. Crowd building stage
      3. Pre prototyping - fundraising stage (coming soon) 
      4. Prototyping - fundraising stage (I want one - Preregister)
      5. Crowdfunding  - fundraising stage ( Pre-order)
      6. Post Crowdfunding - (Order now!)

    The strategy:

    1. Step 1. Contact us and build your team.
      1. Start the action.
      2. Build the plan.
    2. Step 2. Brainstorm a bunch of ideas and evaluate them against the checklist.
      1. Choose the idea that stands out as being the best option for you.
    3. Step 3. Write down exactly what you will launch.
      1. What will your customers get, what is included, and what is excluded?
      2. If necessary, write down what is automated and what will be done manually. (in a short term)
    4. Step 4. Start watching "original investors" e-Learning videos.
    5. Step 5. Come up with potential business names.
      1. Choose whichever one makes the most sense to you and run with it.
      2. Grab the best domain you can for that name. (.com, ion, .co,....etc.)
    6. Step 6. We build you an ASK, e-Commerce website based on your startup or idea stage:
      1. Learning & support stage ( e-learning & CrowdFundingmentors
      2. Crowd building stage
      3. Pre prototyping - fundraising stage (coming soon) 
      4. Prototyping - fundraising stage (I want one - Preregister)
      5. Crowdfunding  - fundraising stage ( Pre-order)
      6. Post Crowdfunding - (Order now!)
    7. Step 7. We assist you to list of what marketing methods you are going to execute.
      1. Put together a rough plan for the first week or two of your launch.
      2. We set up Google analytics (your website performance dashboard)
    8. Step 8. Create a Google spreadsheet at covers:
      1. The first few months in business.
      2. The number of signups.
      3. Revenue
      4. Estimated costs
      5. Monthly growth.
      6. Review Google analytic results
    9. Step 9. Launch and start executing your marketing plan.
    10. Step 10. The feedback loop . Ideas > build > product or service > measure > data > learn > improve> ideas > and so on (circle)
    11. Step 11. Contact us with your questions. We will support you.

    If you are not embarrassed by the first version of your product, you’ve launched too late.
    Reid Hoffman (Linkedin founder) 

    Phone:949-442-6666 (Work)
    Address: 32A Mauchly Irvine, CA  92618

    4 Tax Consequences of Crowdfunding

    posted Feb 3, 2017, 9:57 AM by David Khorram   [ updated Feb 19, 2017, 5:46 PM ]

    If you are not embarrassed by the first version of your product, you’ve launched too late.
    Reid Hoffman (Linkedin founder)


    Do you really have to pay taxes on the money raised from crowdfunding and Kickstarter campaigns?

    By: Jeff Trapp

    Crowdfunding and Kickstarter campaigns have become very popular over the last few years for entrepreneurs, innovators, individuals, and companies to raise funds to support their endeavors. If you are new to crowdfunding, an entrepreneur will ask for money via an online platform, and anyone throughout the world can donate money to their cause. While the IRS has not provided much guidance on funds raised from crowdfunding and Kickstarter campaigns, there can be tax ramifications from funds received.

    In a typical crowdfunding endeavor, an entrepreneur typically asks for donations and depending on the size of the donation the donor may receive something in return such as a free hat, T-shirt, or tickets to an event. In some cases, money may be donated with nothing in return other than the pure satisfaction of helping someone out. In some situations the donor may be donating funds in exchange for equity in a company or they will be paid back the donation amount plus interest. Each of these scenarios carries different tax consequences. In this blog post, we will go through each of the listed scenarios and the various tax implications to the donee.

    1. Funds in exchange for a hat, T-shirt, tickets to an event, etc.:

    Under IRS Code Section 61(a), “except as otherwise provided by law, gross income includes all income from whatever source derived.” In this case money received from crowdfunding would be taxable to the donee who received the money whether or not they provided gifts in exchange for said donation. However, any gifts provided that would be considered an ordinary and necessary expense (in this case they would be, because you may not have received the donation had a gift not been offered) can be deducted from the fundraising income received. Keep in mind while the gross income is reportable the donee will most likely have ordinary and necessary expenses that can be deducted against gross income.

    2. Funds in exchange for “pure satisfaction”:

    Just like in the scenario above the gross proceeds are reportable as income. However, as mentioned before the donee will most likely have ordinary and necessary expenses that can be deducted against gross income.

    3. Funds in exchange for equity:

    Just like you see on Shark Tank, in order to entice an investor you may have to give up some equity in your company. In these scenarios, these contributions are considered capital contributions and are not included gross income and therefore not taxable.

    4. Donations paid back with interest:

    In some cases, an individual or a company is unable to obtain a loan from a bank, so they offer a crowdfunding solution that will pay back the investor their initial investment plus interest. This is considered a loan that must be repaid and the interest from these loans are deductible as interest expense to the donee and interest income to the donor.

    The tax consequences of Crowdfunding and Kickstarter campaigns all depend on the various circumstances and situations.

    Need Help Planning Your Taxes in 2017? I’m Here to Help!

    Call me at (949) 364-0334 or send me an email at up a no obligation, free consultation with me today. I’d love to jump on the phone, learn more about your business and give you a high-level overview of several ways you can save on your taxes this year.

    Look forward to chatting more soon!

    By: Jeff Trapp

     Jeff Trapp

    Phone:949-364-0334 (Work)
    Address:28202 Cabot Rd., Ste. 245 Laguna Niguel, CA 92677

    1-10 of 10